6 PR lessons from horror classics

Halloween is nigh and ghouls and goblins are on everyone’s minds.
October has seen a variety of new horror fare spook eager audiences in
theaters across the country. Smart movie patrons are ahead of the plot and
can see what is coming.
As a PR and communications professional, can you do the same?
Here are some ways to keep yourself out of your own personal horror story,
scene by scene:Having missed your exit, you take a small detour to spend the night in
an isolated rural home.(“Psy