5 writing tips for marketers

The purpose of any marketing activity is to get someone to take action.
To that end, Ann Handley, head of content at MarketingProfs, offers this advice:
“Be a writer first and marketer second.”
Too many times, marketers tout their products and services—chock-full of jargon and industry terms that most people have no clue about—in an attempt to “sell” the user. People’s dwindling attention spans are another obstacle.
Whether you want someone to click