5 ways social media has reshaped the PR industry

Its influence is simply too large to ignore.
With a global usership in the billions, social media has become one of the
fastest growing industries in the world.
While it has touched just about every industry under the sun in some
capacity, it has had a huge—and arguably more pointed—impact on the public
relations industry.
From changing the way people consume their news to contributing to the rise
of the citizen journalist, social media has forced PR pros and reporters to
adapt or p