5 ways pitching the media is like a first date

PR pros who have their eyes on media coverage know they must properly court
journalists and editors.
Though romance isn’t involved, the process of pitching and building
professional relationships with members of the news media is a lot like
dating. In order to successfully land your story, you have to impress—and
avoid bad behaviors.
These common dating foibles can decrease your chances of a callback or
second meeting—both in matters of the heart and in PR:
1. You aren’t