5 ways good timing earns more media coverage

When playing the stock market, they say timing is everything.
In pitching stories to the media, timing is just part of the equation.
Start with a solid pitch that adds value and is not overtly
self-promotional. Then, craft an engaging subject line in order to stand
out among the hundreds of emails editors and reporters receive weekly.
Once the text of your media pitch is finalized (with a little leeway for
some customization) you
have to decide when is the optimal time to send it.
Here are five