5 warning signs of a lazy writer

Writing isn’t easy.
Whether it’s marketing, academic or technical copy, or you’re simply trying to think of what to scribble on a co-worker’s birthday card, writing can be arduous work—more so on some days than others.
Communicators don’t want their results or standards to slip simply because they’re having an off day. Even when you feel profoundly unmotivated, avoid these five shoddy practices.
1.You don’t consider your audience.
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