5 tips for protecting your organization in 2018

It’s Friday at 6 p.m. and the phone rings. “There’s been a crisis,” the CEO
shouts. “What do we do? What do we say?”
It’s a public relations professional’s worst nightmare.
From United Airlines’ forcible removal of a passenger to Pepsi’s infamous
Kendall Jenner commercial, there was no shortage of PR crises to learn from
in 2017.
PR pros can’t always prevent a crisis, but they can ensure they are
prepared for one. Having a respon