5 steps to target the right consumer audience

“In trying to please all, he had pleased none.”—Aesop's Fables
Resist the temptation to appeal to everyone.
Sure, a wider audience might seem like the best way to sell more, but you
cannot engage effectively if you water down your message to please
different demographics. For example, marketing to women is problematic if
you don’t offer specifics. What will strongly appeal to a teenage girl is
not likely to resonate with a middle-aged mother of three, so what are you
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