5 social media trends PR pros must embrace

Social media tactics are a must for any well-rounded PR or marketing
campaign.
However, how can you stand out in the sea of content and messages
online—especially as social media best practices continue to change?
Consider these growing trends that can pump up your digital game:
1. Video is king.
Scroll through your Facebook news feed and you might notice that a large
volume of videos is viewed and shared. If you haven’t already, it’s time to
jump on the bandwagon.
Video is th