5 reasons Facebook’s Zuckerberg gets a crisis PR 'like'

Did Facebook ace its congressional test?
Facebook CEO Mark Zuckerberg’s two-day testimony before both Senate and
House officials offered a fascinating case study in crisis communications
at the highest level. Time will tell whether Zuckerberg accomplished his
long-term goals, but from a strict communications perspective it was a
textbook performance.
Here are five key points that professional communicators can take away from
his performance:
1.
Practice, practice, practice—and role-