5 PR trends to watch in Cannes

You’ll find these major themes all along the Croisette.The Cannes Lions International Festival of Creativity has long been a staple of the advertising industry, but it’s increasingly become a key moment in the year for many PR professionals. The Lions now boasts 33 PR-specific awards across five categories. Hundreds of activations, from massive sports beaches to intimate get-togethers, will seek to grab the attention of festival delegates as well as the headlines of news outlets arou