5 PR lessons from Disney’s smash-hit ‘Coco’

Disney Pixar’s “Coco” has smashed its box-office competitors, earning over
$108 million since its pre-Thanksgiving release.
The film has drawn praise from critics and moviegoers alike, and it has
struck an emotional chord with the U.S. Latino market segment.
For those unfamiliar with the movie, “Coco” is the story of Miguel, a
12-year-old boy in Mexico looking to connect with his ancestors on Día de
Muertos, or the Day of the Dead, the Mexican holiday where