5 new ways to tell your brand story

The digital era has transformed how PR pros must tell their stories.
In 2012, Coca-Cola declared that it was on a mission to “kill the press
release” by 2015 and launched an ambitious brand journalism project to tell
its own story. The result was
Coca-Cola Journey, which transformed the company’s corporate website into a dynamic digital
magazine and owned media channel that “makes (and sometimes breaks)
Coca-Cola news.” While cutting down on press releases and corp