5 media relations takeaways, 5 months into 2024

How you can make the most of the year we have left.
Madeleine Shin is executive vice president, US Health Media Lead at Weber Shandwick. 
We’re almost half-way through 2024, and as media relations professionals, we face a daunting second half with the Olympics and election slated to command news cycles. These headwinds mean we need to obtain an even clearer understanding of journalists’ needs (and limitations) during this time.
Our team has gathered as much information we can to