5 elements to include in new client proposals

Some PR pros
avoid writing
proposals whenever they can—but there are certain situations where you need
some sort of document to gain approval.
Many corporate,
governmental, and NFP institutions need a proposal before they can proceed. They might
need multiple bids, or—because no one person can make a decision—the
proposal must go before a committee.
If you must write a proposal, then write one that’s simple and
straightforward using these five elements:1. Summarize the p