5 elements of journalistic writing to incorporate into your comms

Why it’ll boost your credibility.Communications writing can get a bad rap.
It’s often accused of being overly fluffy, but also dense. Of saying little, but also being too long.
Whether or not these are true, we can debate all day. But there is one solution that can hit back and help the writing we do in both internal and external communications be clearer, tighter and more compelling:
Write like a journalist.
In a recent explainer on Ragan Training, Keisha-Gaye Anderson, the former V