5 easy steps to grab media coverage

So, you’re a start-up, or a small operation.
Maybe you just don’t have the big PR budget, yet; or you are working on
proving ROI to the budget hawks in your organization. You know media
coverage would be a boon to your bottom line, but you aren’t ready for a
huge investment.
What can you do?
You might be surprised.
PR is not rocket science; while it certainly requires skill that’s gained
through years of experience, you can go very far with a little pluck and
determinati