5 digital skills communicators should sharpen in the new year

It’s that time when prognosticators try to pinpoint what business forces
will prevail in the coming year.
Forbes has published a list of the digital skills it sees as essential, and
TEKsystems polled 250 more than CMOs to find out what they’re looking for in 2018. After sifting through the
data, here are my picks for what savvy communicators should dive into this
year:
1. Analytics. This one wins—no contest. If you are not
using analytics to measure your PR and content ac