5 campaigns that dominated at Cannes PR Lions 2018

PR pros have an issue with talking about their own work.
The belief that being in the spotlight is for clients, not PR pros, stays
strong. PR competitions are one of the rare occasions for the industry to
share their jobs well done, often being a source of valuable case studies.
Another edition of one of the worlds’ biggest creativity festivals, The PR
Lions, has just come to an end. Here’s a subjective selection of five
campaigns you should know:
1.
The Flip
On International Women&