4 ways to seize control of any interview

It’s a common misperception that journalists are solely responsible for
crafting an interview.
Many executives relinquish control, only to suffer later from “interview
remorse.” They wonder why the resulting article didn’t include the details
they felt were important, or they regret the positioning of the company or
product.
This remorse often stems directly from the interviewee’s disappointment
that the journalist didn’t ask pertinent questions. The spokespe