4 ways PR pros can write copy that journalists love

PR is more than media relations, but gaining press coverage comprises a
large part of many communicators’ daily responsibilities.
Seeking a media relations win for your organization or client? Colleen
Newvine, a marketing consultant and AP Stylebook’s product manager, shared
several writing and pitching secrets that you can use to secure headlines.
Consider these insights:
1. Put journalists first.Many PR pros write press releases and pitches that focus on the
organization, product