4 ways PR pros can master Facebook Live

Live broadcasting, which was once expensive and out of reach for many brand
managers, is now free with Facebook Live.
From your smartphone or computer, you can instantly put your organization
in front of thousands of viewers. You have the option to broadcast live
from your home, office or even your favorite restaurant. Livestreaming
options are now endless thanks to social media.
Although anyone can now broadcast to a large audience, at any time, PR pros
should follow livestreaming best practic