4 ways personalization can power your marketing efforts

Personalizing offerings and messaging presents an incredible opportunity
for brand managers to more effectively engage with consumers.
Nearly three-quarters (74 percent) of internet users say they’re frustrated
with websites that aren’t tailored to their needs, 72 percent of consumers
say they don’t like generic marketing messages, and 58 percent say they’d
like organizations to better focus their discounts.
Despite the demand, most brand managers don’t think their