4 ways comms pros can develop a deeper business understanding

How to be strategic and use business knowledge to meet your objectivesWhat percentage of your work is connected to your company’s KPIs?
With these metrics in mind, comms experts can better link their work to business goals, rather than create reactive content to check off the to-do list.
To demonstrate this expertise, Julie Baron from RCG said communicators should develop a deep business understanding. Baron spoke to attendees at the Employee Communications Culture Conference about this mi