4 tips for making a shy CEO media ready

The comms team must serve as an advocate for the executive even if that means being brutally honest.
Being a brilliant business leader doesn’t guarantee you’ll be a great public speaker. In fact, it’s sometimes the opposite.
Many executives, despite being experts in their field, come across as stiff, long-winded or disengaged when speaking to a general audience or a reporter. This is because they’re used to speaking to their boards or employees, not the public, said Steve