4 tactics for combating marketing blindness

Do you remember the first billboard you saw on the way to work today? What
about the second?
As another exercise, try to remember what cereal boxes are in your
cupboard. Which cereal is on the left, which is on the right? If you can’t
remember, you’re not alone.
We become blind to the things we see every day. Our eyes see things like
billboards and cereal boxes and immediately (subconsciously) decide that we know about them already. Therefore, they aren’t worth our
conscious a