4 steps for making AI copy sound more human

AI offers chance to show off value of PR skills.Artificial intelligence simplifies processes and assists in creating rough drafts. However, savvy readers can easily spot copy generated by a bot because it often sounds inauthentic or impersonal.
That’s why PR professionals must remember that chatbots need human oversight to ensure generated text not only sounds right but also reflects branding rules, industry style and is accurate.
“We are the pros who can do it,” said Jennifer