4 questions to consider when strategically leveraging awareness days

There are right and wrong ways to do it.Linda Rosenblum is media relations director at Red Thread PR.
We are inundated with campaigns from brands every day that are attached to some kind of awareness day or month. From impactful moments like Black History Month in February to lesser-known occasions like World Zombie Day (October 13, if you’re curious), it seems like every brand is leveraging these moments to stay relevant in the minds of their key audiences. But as consumers have come to a