4 marketing lessons from March Madness

Elections aside, name something else that brings together millions of
Americans every year for more than three weeks.
March Madness is upon us. For one month every year, the country is
captivated by college basketball. Sixty-four teams from around the country
compete for “One Shining Moment.” What supposedlybegan with 80 people in a bar in Staten Island, New York in 1977 has evolved into
a global phenomenon. In 2017, an
estimated 70 million brackets were filled out, totali