4 lesser-known features of popular PR and marketing tools

Get the most out of your PR and marketing tools—especially if you’re paying
for them.
Only using a portion of a resource’s features is similar to having a gym
membership and only using the treadmill. Many brand managers don’t realize
that you have access to deeper insights and time-saving shortcuts, which
hide in plain sight on platforms you use every day.
Consider these less-known features:1. Cision:
Influencer RatingMost PR pros know Cision. The database is a streamlin