4 guidelines for nonprofit communications

When it comes to communications, normally generous nonprofits can be
downright stingy.
Whether because of shoestring budgets, lack of investment or strategic
prioritization, charities tend to treat communications as a back-burner
issue. Social media, marketing, PR, writing and editing are viewed as
luxuries—not essentials.
That’s a shame. Charities should boldly invest in compelling communications
that convey their mission and bring their good work to light. Of course,
that requires