4 Facebook Live secrets from Southwest to help your content take flight

In terms of content, video is quickly becoming a mainstay in PR and
marketing pros’ tool belts.
Livestreaming is an especially effective tactic for those looking to jump
on the video bandwagon.
Eighty percent of consumers would rather watch a live video
from an organization than read a blog post—and 82 percent say they want to
watch a livestream rather than read a social media post.
Livestreaming can be even more effective on Facebook because the platform
caters to that content type