4 digital tools that are reshaping PR

Public relations and social media: At times it would appear there’s tension
between the two.
However, social media presents a significant opportunity to enhance PR.
New technologies are changing how we interact with each other—and with
businesses. For PR professionals, embracing new tools offers exciting new
opportunities to meet clients' needs.
Here are four opportunities social media offers PR experts and small
businesses in 2018:1. Increase reach for your press events with live v