4 common PR video blunders

Video first is the big trend of 2018.
That means video is now the public’s preferred method to consume
information. It also means competition for eyeballs is greater than ever.
Here are four reasons why your videos might not be enjoying as many viewers
in today’s content glut—and how to win back your audience:
1. Shooting without intent. “Too many people just grab a
phone and start shooting,” says Drew Keller, a video producer at StoryGuide
and content developer at