4 bad writing habits—and how to break them

Neuroscientists and psychologists tell us the best way to
break a bad habit is to replace it with a new, better habit. For example, if you drink too much diet soda, a good way to cut down is
to establish a new habit of drinking 8 ounces of water before you reach for
a diet soda.
The same can apply to writing habits.
Here are four bad writing habits, along with ways to replace them with
better tendencies:
1.Bad habit: You ignore your audience.
In the world of corporate communications, “wri