3 ways to turn online reviews into storytelling gold

Reviews influence action.
Are you willing to eat at a restaurant with a one-star rating? What about
getting a haircut from a two-star salon? It’s understandable if your answer
is “no,” but ask yourself why. If you’ve never been to these
establishments, how do you know you won’t have a better experience?
According to
BrightLocal's 2015 Local Consumer Review Survey, 80 percent of people trust online reviews as much as personal
recommendations.
Online reviews are chan