3 ways PR pros can tell authentic stories

Storytelling is an empty exercise without authenticity.
Millennials are driving companies to
be more socially conscious,
and, through their skills navigating 24-hour news cycles and social media
streams, these consumers have become adept at sniffing out insincerity.
With these dynamics in play, authentic storytelling is as important as
ever. A recent Adweek article
explored its benefits, pointing to
Lyft’s donation of $1 million to the ACLU and to Airbnb’s
offer of free housing to r