3 steps to launch an influencer marketing campaign

Are social media influencers part of your brand strategy?
Influencers are specialists who have established credibility in particular
niches. For example, when Estee Lauder wanted to create a more youthful
presence, the company
turned to model Kendall Jenner to promote its makeup to her 75 million-plus Instagram followers.
Others have emerged as social media influencers from
platforms such as YouTube and Vine. Ultimately, one’s credibility manifests itself as a large community of
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