3 simple ways to stop a Twitter catastrophe

In today’s world, customer service starts on Twitter.
Instead of waiting on hold for 30 minutes, fighting with an automatic
answering service and praying to speak to an actual person, millennials are
turning to social media to air their grievances.
It’s more efficient, but your brand is vulnerable.
When you receive negative customer complaints on Twitter, your organization
is pushed into the spotlight. How you respond can make all the difference.
Here are three golden rules (and act