3 reasons why the agency-client relationship fails

Agencies often feel that the client is too demanding; clients believe the
agency takes too long to implement a tactic.
When the client-agency relationship breaks down, everyone loses money.
Most marketers have a client that they just cannot stand to work with and
many clients dislike someone in the agency. However, according to a study
by the
Association of National Advertisers
(AHA), 87 percent of clients and 86 percent of agencies believe this is a
valuable business partnership, so working co