3 reasons to stop putting doctors in your health system’s ad campaigns

I love my doctor. Still, I would never feature him in an advertising campaign.
Don’t get me wrong, my doctor is charismatic, personable, compassionate and really knows his stuff—all qualities any “good” physician should have. However, my care isn’t about my doctor. My care is about me. I think your patients will agree.
At the same time, I understand the pressure health care marketers face when developing consumer-facing advertising campaigns. Sometimes, yo