3 PR lessons from scouting groups’ war of words

It’s “he said, she said” on a national scale.
News broke Wednesday that the Boy Scouts of America would open their ranks
to girls, allowing female scouts to achieve the group’s highest honor:
Eagle Scout.
The Boy Scouts say they’re working to better serve families.
The Girl Scouts say its male counterparts are making a desperate play to
bolster membership.
NBC News reported:"We believe it is critical to evolve how our programs meet the needs of
families interested