3 PR and marketing lessons from Taylor Swift

Taylor Swift’s new single exhorts listeners, “Look What You Made Me
Do”—which, according to the numbers, breaks records for streaming.
The singer debuted the music video for her single on YouTube during the
Video Music Awards on Sunday, Aug. 25—two days after the song’s official
release—and it quickly became the largest hit in YouTube history.Vulture
reported:… Less than a week after its release, Swift’s “Look What You Made Me Do&rdqu