3 PR and marketing lessons from Fresh Del Monte’s recall

Crises often show PR and marketing pros what to do—or what to avoid.
The recent recall of Fresh Del Monte products, in light of reports of
cyclosporiasis infections, is an example of the latter.
CBS News reported:Health officials have reported 212 cases linked with recalled Del Monte 6
oz. and 12 oz. vegetable trays in Iowa, Indiana, Minnesota, and Michigan.
Seven people had to be hospitalized. The company is also recalling these
veggie trays in the state of Wisconsin, as well as 28 oz. v