3 marketing lessons from wacky Valentine’s Day brand efforts

Love is in the air, but do these brand managers have Cupid’s arrows?
Many PR and marketing pros hop on the bandwagon to do something special for
holiday seasons, and Valentine’s Day isn’t proving to be any different—even
for brands that you might not think are so romantic.Here are three takeaways from these unique PR and marketing stunts:1. McDonald’s bling ring: Generate online content (and buzz).McDonald’s promises the garish piece of jewelry is the “