3 guidelines to keep crises at bay

Companies and communicators should be obsessed with crisis preparation.
Most businesses have a generic crisis plan or approach outlined, though
some pickles are impossible to predict. It’s hard to imagine that Procter
& Gamble envisioned a phenomenon of
teenagers ingesting laundry detergent sweeping the nation. However, it happened, and the company has scrambled to
deal with the fallout.
Communicators today must consider—and anticipate—the possibility of
bizarre, unse