3 guidelines for PR pros considering unpaid influencer marketing

As traditional news media declines and public relations strategies shift,
influencer marketing has emerged as a smart way to tell brand stories.
However, that doesn’t mean brands always have to pay for these services.
Brand managers can reach a large (and loyal) audience while protecting
brand messaging with a carefully crafted approach to unpaid or earned
influencer marketing.
While paid blogger partnerships offer more control of timing and messaging,
unpaid influencer marketing based on