3 branding lessons from Lucky Charms’ unicorn and others

If the
fervor over Starbucks’ Unicorn Frappuccino was any indication, people love these mythical creatures.
General Mills is capitalizing on that love by adding the fictional animal
in sugar form—coming soon to boxes of Lucky Charms everywhere.USA Todayreported:For the first time in 10 years, cereal maker General Mills will introduce a
new marshmallow shape to its popular cereal. The unicorn is white with blue
and purple colors for its horn and mane.The unicorn will join seven