3 audits every brand should conduct

Use these tools to stay on top of your efforts.Heather Whaling is the founder and CEO of Geben Communication.
The media landscape is evolving at a relentless pace — shrinking newsrooms, shifting algorithms and emerging content platforms make it impossible to rely on a single strategy. Brands that don’t adapt risk losing relevance and visibility.
The solution? A strategic, proactive approach: auditing. And no, this isn’t like your taxes, where an audit only happens annually. By