25 great tactics for promoting your brand

Competition for media attention is fierce.
Your established company or startup is hardly from the only game in town,
and a limited number of business editors cover your particular niche.
Journalists receive endless requests to cover companies and leaders just like yours. It’s impossible for editors
to respond to everyone, regardless of how deserving your product, service
or event might be.
Here are simple ways you can elevate your brand and generate positive buzz:
1. Tweet, “li